Oct 25, 2012
DIGITAL TRENDSETTERS, KARDASHIANS, AND STEVE JOBS: A DATA-DRIVEN LOOK AT CULTURE FROM NBCUNI’S “THE CURVE”
Lady Gaga? Bangs? Neon Fashion? On the way out. So are cleansing fasts, the Occupy movement and the recession. What’s in? Stay-at-home dads, Pinterest, apps, and tablets. At least that’s the word from the latest edition of "The Curve," a bi-annual book from NBCUniversal Integrated Media dedicated to anticipating what’s next in the lives of Generation X and Y consumers. (Note to Ryan Gosling, cake pops, vampires, and zombies: You’re on the fence.)
The just-published second volume of "The Curve" is a detailed report on social and cultural trends, based on data collected from Gen X and Y survey respondents, "leading edge consumers," expert interviews, and proprietary research. This is what they're talking about, and it isn't necessarily what you'd think it would be about...
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