The Season of Reason Sales Event for Acura. Normally a brand like Acura wouldn't promote sales and savings, because they are a luxury brand. When do you see Rolex sales? Never... However, this set of 7 ads is impeccably done when mixed with a touch of dry humor. The advertisements follow 7 different 'over indulgers' who bought ridiculous items for the holidays.
This brief probably states that the brand needed to communicate smart, sophisticated sales while maintaining their luxury standing. My favorite, the Chestnut Roaster...
Chestnut Roaster Acura Commercial
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