Washington Lottery Birds - Everyone Should be Able to Fly

A Moment in Life: Washington Lottery Birds - Everyone Should be Able to Fly.

Because I work in advertising, when I come across a good ad I get obsessed.  I discovered this advertisement for Washington's Lottery yesterday and have since watched it more than a dozen times.  Not only is it incredibly well done in terms of appealing to the target audience in a time of economic crisis where people aren't necessarily playing the lottery, it is also a heartwarming way to re-frame the lottery and why it's in place.

Enjoy this moment in time, be free, and know that everyone can fly with the right tools.

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The French Extremes

The French don't seem to be fond of mediocrity.  I found that everything in France is done to the extreme.   This is even evidenced in their history: Napoleon would settle for conquering nothing less than all of Europe.  Quite ambitious.

Though not quite as extreme as complete European conquest, there are still many examples of extremes that I found in Paris.  Enjoy...

The Strangest Advertisements

The Most Converse Shoes in a Billboard

The Biggest iPad Banner

The Coolest Car Store

The Most Exhaust Pipes on a Ferrari

The Biggest Calves on a Normal Human Being

The Coolest Photographers

The Strangest Bars

The Most Expensive Restaurants

The Most Riotous-Looking Non-Riotous Scenes

And Finally, The Oldest Living Things (yes, this tree is over 400 years old).

So, if you go to France, make sure you're bringing your A game.

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*Photos + Writing by Eli Kallison unless otherwise stated
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