Feb 9, 2012

Washington Lottery Birds - Everyone Should be Able to Fly

A Moment in Life: Washington Lottery Birds - Everyone Should be Able to Fly.

Because I work in advertising, when I come across a good ad I get obsessed.  I discovered this advertisement for Washington's Lottery yesterday and have since watched it more than a dozen times.  Not only is it incredibly well done in terms of appealing to the target audience in a time of economic crisis where people aren't necessarily playing the lottery, it is also a heartwarming way to re-frame the lottery and why it's in place.

Enjoy this moment in time, be free, and know that everyone can fly with the right tools.


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