Because I work in advertising, when I come across a good ad I get obsessed. I discovered this advertisement for Washington's Lottery yesterday and have since watched it more than a dozen times. Not only is it incredibly well done in terms of appealing to the target audience in a time of economic crisis where people aren't necessarily playing the lottery, it is also a heartwarming way to re-frame the lottery and why it's in place.
Enjoy this moment in time, be free, and know that everyone can fly with the right tools.
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