It just so happened that one of the partners of the company I work for, Mr. Peter Cline, had been tracking Mickey Smith when he was working with 180 Amsterdam. He loved the work that Mickey had done with Dark Side of the Lens, and so hired him to direct a few spots for 180 Amsterdam's client Asics. In Better Your Best, Mickey Allen creates the same connection he did with surfers and their sport with triathletes. Enjoy the spot.
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